- Section 11 Product Redesign and Maximizing Product Production
The products of biotechnology are typically designed for some type of agricultural, commercial, or medical use. Success of a biotechnology product is based on its improvement over similar traditionally made products. For example, the Flavr Savr tomatoes ripened much more slowly than traditional tomatoes. This increased their storage life and caused them to bruise less when shipped from the farm to the market. However, marketing biotechnology products is more challenging than marketing traditional products because of negative public sentiment promoted by various public interest groups.
A large part of marketing a biotechnology product is ensuring that the product does what it claims without causing unnecessary harm to humans and the environment. For example, genetically modified insulin must be shown by experimentation to be effective at reducing blood sugar in a similar manner to a person’s natural insulin produced by the pancreas. In addition, the insulin should not knowingly cause any harm that exceeds the benefits of its use. Biotechnology products also need a certain degree of purity so that they do not contain any contaminants that can harm people or the environment. Like traditionally produced foods, ingredient lists are important for biotechnology food products. In some areas, these labels may have to include a statement that the food was produced through genetic modification.